How to earn money with a blog in 2019 - Khanzadatech

Earn Money Online With Blogging

How to earn money with a blog in 2019


Last week I shared with you some tricks that had helped me write better posts, and today I want to talk to you about the different ways of monetizing (yes, I love this word) a web page.


Many people start writing a blog with the idea of ​​getting an extra solder, but they think that there are only two sources of income: AdSense and affiliate marketing. The reality is that there are more ways to earn money.


Whether you have a blog with lucrative intentions or not, this post interests you. If you are in the first group, what I am going to tell you next will give you new ideas to obtain economic performance from your efforts; If you are in the second, when you finish reading this article you will better understand how the authors of the most popular Internet pages earn their bread.



Do you want to know how to make a blog and earn money? I will explain all the ways that I know and that exist if you keep reading.




Traffic, authority, trust, connection with the readers ... are essential things that are not achieved in two days, so if you're looking to become rich in 3 weeks I feel disappointed.


Therefore, if you want yours to provide you with economic benefits, one of the essential qualities you need is perseverance. And I'm not talking about months, but about years.


Are you willing to write on your blog for the next 5 years? Otherwise, it may be better for you to invest your time in something different, or that you take your blog as a hobby and not as a business.



Once this point is clarified, we can start These are 9 ways to make money with a blog.

1. Advertising CPC (AdSense)


 The acronym CPC means "Cost Per Click", which means that you get paid every time a user clicks on one of your ads.


There are many CPC ad networks, but without a doubt the most popular and the one that works best is Google AdSense. Registering is as simple as entering this website and filling out a small form. Once Google approves your account (usually takes less than 48 hours), you can insert blocks of advertising of different sizes on your blog.


What sets AdSense apart from other advertising systems is that you do not choose the ads that are shown, but Google does it for you. The big G analyzes the content of the page in which you have inserted the block and shows advertising that it considers relevant for your readers. In this way, Google kills several birds with one stone:


The ads shown (in theory) are interesting for your users

Being interesting, there are more chances that they click and therefore you earn more money (and Google too)

Advertisers can reach potential customers despite not knowing you or your page

Revenue per click depends on the competition that exists in that niche. The more advertisers there are, the more they have to pay for your ad to appear and therefore more money you can share between Google and you. For example, in some super-competitive subjects such as "forex", "insurance" or "criminal lawyers" you can get 3 or 4 euros per click, but the normal thing is to receive only a few cents.


If you want to know how competitive a term is, you have two options:


Do a Google search and see how many ads appear on the screen. If all the spaces are complete (above the search results, below and in the sidebar) that means that it is a competitive niche in which the click is well paid.

Enter the Keyword Planner and search for that term. The CPC column will give you an estimate of what companies pay per click to make your ad appear in searches and blogs related to that topic. What you would charge is less than half of that CPC (like 30-40%).
But not everything is pink and wonderful in the land of AdSense. Before you launch yourself to put advertising on your blog you should consider the following:

It is possible that your readers get angry and consider you a sold. Sometimes, having publicity gives bad image and takes seriously your blog

Normally, for CPC advertising to be profitable you need to have a large amount of traffic
Google has the right to close your AdSense account when they feel like it and without giving you any kind of explanation. It happened to me in the past.
Examples of blogs with CPC advertising:

Digital Photography School. The popular Darren Rowse blog generates a high volume of revenue through AdSense. If you enter any article you will see ads in both the sidebar and the bottom, just before the comments.


Intexmedia. This company from Caceres has a network of blogs called Dinablog that includes sites with a lot of traffic such as bebefeliz.com or buscartrabajo.com that bill thousands of euros a month only with the clicks of their users.

2. Advertising CPA



As you can imagine, the conversion rate (people who click on your ad and also perform the action) is much lower than in the case of CPC advertising. However, this is offset by a much higher conversion fee - usually several euros.

Here is an example of an insurance company landing page. When the user clicks on your ad, they come to this page where they ask you to enter their name and phone number so that they can call you later and try to sell you insurance. If it does, you get € 1.75 (although the user then ends up not buying anything).


For CPA advertising to be successful, it is important that it be very relevant to the niche of your blog. If you have a personal development blog and you post an ad for Movistar to attract new clients, it is most likely a failure. However, that same ad in a blog about mobile rate offers will work much better.


In general, the more specific the topic of your blog, the better the CPA campaigns will work (provided they are relevant, of course).


The best known CPA advertising network in Spain is Adjal.


Examples of blogs with CPA advertising:



Rastreator. Although more than a blog is a website, Rastreator is a good example of CPA advertising. This company is dedicated to making comparisons of the products that pay the highest commissions by conversion (insurance, mortgages, ADSL ...), and shows CPA ads of each company in the results of those comparisons. You can do the same in your blog, but on a smaller scale

3. Private advertisers


An alternative to the ad networks that I mentioned in the previous points are the private advertisers.


There are two ways to find private advertisers:


Offer your services to potential clients. This strategy consists in getting in touch by e-mail or by phone with companies in your niche that could be interested in advertising on your blog. You can start with those that have contracted AdSense advertising, because you know that they already invest in online advertising every month. If you are able to show them with data and graphics that it would be more profitable to advertise on your page than through Google, they may be willing to make the change.


That they get in touch with you. If you get your blog to become a reference in your niche, it is quite possible that the companies themselves will contact you to advertise on your website. The easiest way to make this happen is to publicly show that you accept ads on your website. For example, you can have a banner with the message "Advertise on this blog" that leads to a page where possible advertisers can download a dossier with the statistics of visits last year, the reasons why it would be profitable to advertise in your page and the prices.

As in the case of CPA advertising, the more specific your niche, the better this method of monetization will work, as there will be more companies interested in advertising on your page. Also, the more traffic you generate, the more money you can ask advertisers, since more people will see your advertising every day.


If you want to see what a good dossier for advertisers looks like, I recommend you take a look at the Police Forum. You can download it by clicking here.


Examples of blogs with private advertisers:


Baballa is a blog for working mothers. Its author, Lucia, writes about a lot of topics: anecdotes with children, crafts, things to do with them, things to do without them, beauty, things to give ... The page became increasingly popular and now works with the income of the sponsors that you can see in the sidebar.


Requirements National Police. When I started looking for ways to earn money online, I created this page with the idea of ​​making money with ads from academies and gyms. Failed for lack of traffic and I only managed to sell an ad (live!), But even so can serve as an example. I use a WordPress plug-in called CrankyAds that manages everything automatically. If you want to see how it works, go to the page and click on the banner at the bottom that says "Click here to advertise in this space."


4. Affiliate marketing


Affiliate marketing is nothing more than a specific type of CPA advertising in which the action that the user has to take is to buy something. That is, you act as a commercial, promoting on your blog a product or service from another company, which pays you a commission every time you generate a sale.


Affiliation platforms work in the following way:


You register as an affiliate

Through the platform you create special links with your identifier, which point to the page of the product to be promoted
You put those links on your blog
A reader clicks on any of those links, makes a purchase in the next X days (X depends on the company) and you take a commission
At the end of the month, the total amount of all commissions is deposited into your checking account
Easy, right?

The first affiliate program in history was Amazon, but today there are many more and practically in all sectors: travel, telephony, digital products ... To find them you just have to search Google the name of the company followed by the word «affiliates».


Sometimes it is the companies themselves that manage their affiliation programs, but the most common is that they do so through affiliation networks. These are some of the most important:


Amazon Spain

TradeDoubler
Zanox
ClicBank

ComissionJunction

The amount of the commission varies depending on the company, and ranges from 3-5% on the sale price in the case of physical products up to 50-70% when it comes to digital products.


The key to success with affiliation is to intercept the users who are in the middle of the purchase process and take them to your blog, and the most common way to do this is by writing articles about offers or product analysis and placing them on Google for terms commercial. I explain.


If someone searches the word "coffee maker" on Google, you do not know what the intention is. Maybe you want to buy a coffee machine, but maybe you already have one and it's broken, or maybe it's a boy looking for pictures of coffee pots for a job at school. However, if you search for "buy coffee maker", "Nesspreso coffee analysis" or "Tassimo coffee price", we know you are thinking about buying a coffee machine and, therefore, it is much more possible that you end up generating a sale. This second type of user is the one that interests you to visit your blog.


Examples of blogs that use affiliate marketing:


Bidder The author of this blog publishes different offers of electronic products every day, accompanied by a brief analysis. All links on the website are affiliate links for which a commission is charged. I do not know how much money you will earn per month, but I think it should go pretty well.

Running shoes. The Luís Clausín website is the reference page on running shoes (a good example of a super-specific niche). All links are affiliate.
Otogami. This video game search engine created by David Bonilla and his partner Jerónimo traces 29 stores and tells you where you can buy at the best price. Obviously, the purchase link is an affiliate link

Interested in the world of affiliation? Visit the affiliated forum affiliate.com.

5. Own products


The most lucrative method to make money with your blog is to sell your own products, since there are no intermediaries and therefore the margins are wider.


The most common on the Internet is the sale of digital products, and more specifically that of info-products such as ebooks or courses. The advantage of this type of products is that duplicating them is free, so once created it costs the same to sell one million. In addition, the entire sales process can be easily automated thanks to platforms such as E-Junkie, Gumroad or even Amazon (as I have done with my book).



In addition to digital products, it is also possible to sell physical products through a blog. For example, in mine I could sell posters with my manifesto or, if I had a decent logo, sell t-shirts and other merchandise The biggest drawback of this monetization strategy is that it does not work automatically: you have to keep a stock, go to the post office to make shipments and manage incidents and returns. However, this problem can be solved by using a sales system called dropshipping, which consists in passing the orders directly to the supplier. This, in exchange for a fee, is responsible for sending directly to the user. This way you do not have to worry about anything

Selling your own products is not easy, because to succeed you have to do many things well. Creating something that others want to buy is already a challenge, but that is only the beginning. In addition to creating the product you need to have knowledge of marketing, copywriting, pricing policy, customer search and much more. This is why 99% of the people who try to create and sell their own products fail.


Examples of blogs that sell their own products:


Lifestyle squared. Frank is a specialist in online business for one person, and through his blog he sells many courses: e-mail marketing, blogging, creating ebooks ... You only have to see his monthly reports to see that you can really make money with a blog (and a lot).

Unchained Borja Prieto organizes paid webinars (online seminars) through his blog. While he imparts them, he records them and then converts them into training pills that he sells at 19 euros a unit.

Templates to be taller. Miguel Pálmez, one of the most veteran readers of the blog, created a page of templates to be higher several years ago that still keeps giving a few euros a month. Ask the templates to China through a website like alibaba.com and resell them in Spain much more expensive. As his sales volume is not very high, he is in charge of maintaining a stock and placing orders against reimbursement.

6. Services


After a while, you can take advantage of that authority to offer your services. As throughout the months you have shown that you know about your field and have established a relationship of trust with your readers, some of them may be interested in what you offer and become customers.

The key to this monetization model is trust. Demonstrating your knowledge with what you write is not enough; your life must be a faithful reflection of what you preach, that is, you have to live your own story. Or would you hire a fat nutritionist to lose weight?


These are some ways to build trust in your blog:


Credentials If you enter the website of Andrea, a Mexican entrepreneur who travels and loves football, you will see that under the presentation video there is a section that says. That conveys confidence and serves to show that it is not a stranger, because if it has appeared in all those places ... it will be for something, right?

Testimonies The opinions of other satisfied customers are one of the best ways to get new customers to trust you. To get the first, start working free or half price in exchange for a positive testimony at the end. Every time a reader writes you an e-mail telling you something nice, ask for permission to use it as a testimony in the future.

To face. That your readers see you in photos and videos transmits closeness. People like to interact with people, not robots.

Design. The design of a blog matters, and a lot. It is not the same to enter a blog with domain xxxxx.wordpresss.com and the template by default, to enter the blog of Javier Megias. The first conveys distrust for the four sides, while the second is much more professional. A web with a good design is screaming "I'm serious!"

I will release my own service page shortly. Be parrot in case you're interested in hiring me!

Example of people offering services through your blog:


Javier Malonda has been writing for years about PNL. Anyone who comes to your blog and reads it will consider you an authority on the subject. For this reason, if you need an NLP session, that person will go to Javier instead of looking for other options in Google or in the yellow pages. Because Javier is not unknown, but a "friend". The reader knows his philosophy, how he thinks and even details of his private life.

Hana Kanjaa offers courses, workshops, conferences and coaching sessions through her circus blog

7. Promotion of your company

Your clients are interested in knowing who you are, how you work and how things work in the backstage.


One of the most famous cases is that of 37signals, whose blog Signal vs. Noise -in which they talk about their work philosophy- was a key factor for the company's growth and also helped them earn hundreds of thousands of dollars.



This is how they got it:

They published posts with ideas quite different from the traditional ones. These articles produced traffic, which monetized thanks to the ads they had in the sidebar

They created a PDF book called Getting Real with the best posts about their software development philosophy and sold it for $ 19
They created the paper version of the book and put it on sale through Lulu.com for $ 25
With the content of Getting Real, they created a series of lectures. For each one they earned $ 50,000
In total, they raised more than $ 750,000 from the blog!

The story of 37signals is incredible, but in my opinion the true potential of a blog can be seen when starting a business. In that case, creating a community around a blog can make things much easier and give you that initial push. When you have 2,000 faithful followers it is much easier to carry out any project, because those people who trust you will be happy to do beta testers, give you feedback, promote your product and support your crowdfunding campaign. Let me give you an example.


David Bonilla has a mailing list with more than 2,700 subscribers in which he writes every Sunday. A year ago, before opening his Galician empanadas shop to the general public, he offered 100 test empanadas at a special price only for blog subscribers. He sold 89 but, beyond the sales, he got two much more important things:


Valuable feedback that allowed him to solve errors before opening to the public

Free marketing Most of their customers mentioned empanadas by Twitter, and there were even some who recorded a video unpacking the empanada (unboxing)
All this, as you can imagine, translated into short-term but also long-term benefits.

And it is that without the help of his followers, everything would have been a bit more difficult for David.



The most important thing to remember when using a blog to promote other projects is that a community is not created in a day. Therefore, you must begin to build it before you need it, because when that time comes it will be too late.

8. Donations


Few people realize that the easiest way to make money with a blog is by asking your readers that, if your work has helped them in some way, they will enter what they consider convenient through PayPal. You know: sometimes you just have to ask for it!


This is something available to anyone and does not require programming knowledge of any kind, since PayPal provides you with the necessary HTML code and you just have to add it to your blog. You can get your donations button here.


If you want to be more original, you can also generate the code for a donation of a fixed amount and instead of the PayPal button use one that says "invite me to a coffee" or "invite me to a cane"


Example of people who receive donations through their blog:


Rafael Fernández is a self-published writer. He lives every month with what he gets out of his books, but at times he has gone through economic difficulties and has asked his readers to help him financially. Many of them, including myself, we send a few euros to lend a hand. In my case, I did it because I had been enjoying his free post for years and I felt in debt to him. In addition, I considered him a friend despite not knowing him personally, and I admired his courage.


Steve Pavlina, the best blogger in the world in matters of personal development, put a donate button on his blog after several readers wrote him asking how they could pay for their posts. Now he earns between 500 and 700 dollars in donations, but a few years ago his earnings in this way were between 1000 and 2000 dollars

9. Work opportunities


We live in a time when delivering a CV in Spain is equivalent to putting an advertising brochure on the windshield of a car: it is most likely to end up in the trash.


A university degree is no longer enough to find a job. Now it is required that you also prove that you know how to do something useful. And what better way to prove it than through a blog?


Frequent publishing means exposing yourself, showing your face. Yes, it is possible that both friends and anonymous readers laugh at you, but it is also possible that what you do likes and attracts someone's attention. And if that person has a company and is looking for someone with your profile, maybe you are the chosen one.


You do not believe me? Here are some tests:


Laura was contacted by Google through her blog. A pity that I did not have the level of English necessary to do the interviews ...

Marina Aisa does not have a blog, but she created Navhy, a YouTube channel with videos in English subtitled in Spanish. The great success (more than 20 million visits) led to other entrepreneurs calling her for their projects and to the singer Tony Brown hired to design the covers of 3 of their singles.
Miguel Ángel Riesgo, who has been working for Infojobs for 7 years, also thinks like me.
Having a blog means opening the door to all kinds of opportunities, and not just work. Since you get a travel guide from Barcelona because a publisher has been funny about your post until you find a boyfriend, everything is possible.


So ... what are you waiting for? Start your blog today!

Collaborate with Vivir al Máximo


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Thank you!

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