Blogspot Guide: Best Tips to Take Your Blog to the Next Level

When talking about blogging options, most people run to WordPress as it is easy to optimize and you can use plugins to make your tasks a lot easier. However, there is a better option out there and we’re ready to teach you all the tricks of its trade.

Blogspot is a free domain by Google that serves as a great blogging platform for beginners and pros alike. It is a great place to gain experience, learn basic blogging techniques, and try out new things to see what works best for you.

Unlike WordPress, Blogspot blogs don’t require you to pay hundreds of bucks to post and apply various Search Engine Optimization (SEO) packages. Additionally, you won’t need to worry about any bandwidth limitations, vulnerability to hackers, etc. Simply focus on improving your blogging practices and watch as your blog grows.

In this Blogspot guide, we’ll go through all the tried and tested SEO tricks to generate maximum organic traffic for your blog that converts and helps you monetize your hard work like two-thirds of the bloggers out there.

But before we get into it, let’s do a brief overview of why SEO is so essential for your blog’s success.

Why Is SEO Important for Blogspot?

Simply put, the stats show that SEO is the number one most important factor for bloggers earning over $50,000 per annum through their work.

Yes, you read it right. Fifty Thousand Dollars.

With two new blogs coming up every second on the internet, you need to apply smart techniques to stand out. Otherwise, your blog will just be swept aside like the millions of others created every day.

To get your blog the attention it deserves, you need to stand out to the search engines and SEO is the only way to do so. By combining on-page and off-page search engine optimization, you create the perfect environment for your Blogspot blog to rank high and appear on the first page of the search engine.

SEO Techniques to Increase your Blog’s Organic Traffic

By applying the following tips for Blogspot, your blog will be perfectly optimized to generate organic traffic and help your hard work get the recognition it deserves.

1.   Choosing the Right Domain Name

Your domain name is the biggest identifier for your blog. It will serve as your brand and be the main distinguishing factor from other blogs of a similar niche. That is why using a custom domain name that best describes your blog is the first most important SEO trick to learn.

Furthermore, domain names help you by:

·         Giving your blog a professional look.

·         Increasing your CTR.

·         Allowing you to advertise your blog on bigger networks.

·         Rank high in Google’s SERP

Custom domain names can be difficult to get since they are bought out rather quickly. So, get creative and come up with a catchy name that not only fits your blog but is also easy to remember. Add-in valuable keywords to further increase its worth.

GoDaddy is a great tool to test out domain names, check their availability, and even help in generating the best ones.

2.   Format the URL Link

Another key element to optimize before getting started with your blog is the URL. By editing your permalink structures to make them more SEO friendly, visitors can get an idea on the blog’s content which encourages them to read through.

A great example is: https://www.growlearntoday.com/digital-tools-for-teaching-and-learning/

It clearly tells you that the blog is about digital learning and teaching tools; which increases its relevancy and directs the right kind of traffic to your blog.

Remember in Blogspot you can only optimize the URL of posts, not entire pages. So use it to your advantage by adding on keywords and keep it simple.

3.   Categorize your Posts

Blogspot allows you to organize your posts within various categories and tags called “Labels”. These labels will help you categorize the content on micro and macro levels.

Making smart use of the labels is a great tip for Blogspot users as it makes your blog user-friendly and appears high in search results. For eg, if your blog is a restaurant review, you can use labels like Restaurants, Food, and Reviews.

It’s always best to use the most relevant labels only and not try to add in too many, as that can get messy and hurt your SEO.

4.   Balanced Keyword Density

Optimizing your blog does not mean fitting in as many keywords as possible. This is a mistake commonly made by novice bloggers and quite an opposite effect on the blog.

By overdoing the frequency of keywords on your blog you break the natural flow of the content, making it look spammy and tarnishing its readability

Instead, use tools like SEMrush to carry out thorough keyword research and place them naturally in your blog for maximum effect. Quality matters more than quantity with keywords, a 2% keyword density is usually the best rule to follow.

5.   Speed Up your Page

This SEO tip for Blogspot is lesser-known but extremely effective.

Page speed is an element that directly affects your blog’s ranking on SERPs. This is because pages that load slower have higher bounce rates (we are all impatient people after all) which reduces your chances of successful conversions.

It is recommended to make sure your blog doesn’t take more than 3 seconds to load, especially on mobile devices. Statistics show that is the maximum time people are willing to give before going back and picking a quicker read.

Using the Page Speed Performance Test, check out the loading speed of your blog, and then make the necessary adjustments to meet the 3 seconds rule. To help your blog load faster, you can-

·         Compress and resize images.

·         Lessen HTTPs requests.

·         Block widgets (especially for mobile preview).

·         Remove any irrelevant gadgets from your Blogspot blog.

Final Words

By optimizing your blog and its content smartly, you can easily increase its relevance and make it to Rank 0 on Google (yes, the ultimate dream!). These are just some of the many SEO tricks you can benefit from. To learn more ways of optimizing your blog, let our SEO experts guide you!