Top Social Media Platforms in 2020

Top Social Media Platforms in 2020

Top Social Media Platforms in 2020

Gone are the days where you needed international calling minutes and a whole lot of money to connect with someone far away. Social media has completely changed the way we connect with people from all over the world. With 3.81 billion users all over the world, social media has taken the world by storm.

In this blog, we will shed light on the fastest-growing social media platforms of 2020 and give useful insights about the reasons behind their popularity.

So without further ado, let’s dive right into the discussion about the top social media platforms of 2020.

Social Media in 2020

The year 2020 introduced the world to the deadly Coronavirus. The virus originated in China in November 2019 and soon took over many parts of the world, including the United States. Strict lockdowns were imposed in many countries, preventing people from coming in or going out. Stuck in their homes, people needed something to keep them busy. That’s where social media came in.

Social media platforms made it possible for people to stay connected with their friends, families, and colleagues from the comfort of their homes. Social media also helped spread awareness about the virus all over the world so people could learn to protect themselves and their loved ones.

Social media also kept people sane while they were stuck at home. New TikTok trends, Instagram challenges, and Facebook Messenger rooms made it possible for people to have a good time despite being stuck at home. Online events like concerts, award shows, dates, classes, lectures, and webinars started becoming more common, all thanks to social media's power.

Top Social Media Platforms of 2020

1. Facebook

According to Oberlo, the most popular social media platform of 2020 has been Facebook. As of April 2020, it had 2,498 million active users . 68% of adults in the U.S. use Facebook, and about 51% are active, daily users of the platform.

Facebook has enabled people to come together and form communities to initiate conversations. It also remains the number 1 choice of businesses to advertise and sell their products and services. 

2. YouTube

After Google, YouTube is the second most popular search engine and social media platform in the world. With almost 2 billion monthly users, YouTube is the best choice for people who prefer visual content.

Whether you want to watch a new music video, learn how to bake banana bread, or practice yoga every morning, YouTube is definitely your best friend. A shocking 73% of adults in the U.S. use YouTube regularly, with most of those being 15 to 35-year-olds.

3. Whatsapp Messenger

With more than 2,000 million active users around the world, as of March 2020, Whatsapp Messenger is also one of the top social media platforms of 2020. Whatsapp Messenger allows people to share texts, images, videos, voice notes, audio recordings, links, and documents within seconds. 

The platform's newly-added features, like group video calls, have made interactions much more accessible. There is also a popularly-used Whatsapp status feature that you can use to make people aware of what you are doing. As of 2019, nearly 500 million people were changing their status on Whatsapp every day.

4. Instagram

One of the top social media platforms, Instagram, has around 1 billion active users worldwide. It started off in 2010 as a photo-sharing tool, and a decade later, it has turned into a platform to display your creativity, promote your business, and even shop online. 

Instagram has enabled businesses to connect with their massive audiences and link them back to their own websites. The social media platform is also the number 1 choice of influencers and bloggers that post product reviews, share their experiences, and help brands market their products and services.

5. TikTok

Named as the fastest-growing social media platform of 2020, TikTok has over 800 million active users. It is wildly popular amongst the younger generation (16-30 year old individuals). Available in over 150 countries, TikTok enables users to film and share short videos using effects, music, and many other features that come with the social media platform.

TikTok users spend an average of 52 minutes per day on the application, with the application coming in third after Facebook (58 minutes) and Instagram (53 minutes). Businesses and marketers are coming up with creative ways to integrate their products and services in TikTok videos to expand their reach.

6. LinkedIn

Due to the Coronavirus, the job market has taken a hit. Unemployment in the U.S. has increased more in three months than it did in the two years of the recession of 2007-2009. LinkedIn, a job finder social media platform, has gained immense popularity.

With 690 million members, LinkedIn has enabled employers to connect with talented individuals and job seekers to expand their professional network.  Join LinkedIn today to make new connections and look for jobs in your area till you find your perfect fit.


These are 6 of the top social media platforms that you should definitely know about in 2020. As an individual, social media can help you stay connected with your loved ones, connect with like-minded people, and find suitable employment opportunities. As a marketer, social media can help you promote your business to the right audiences and build a strong brand image. 

If you want to learn more about how you can make the best use of these social media platforms, head over to Learn Build Lead (LBL) and read up our blogs on how to master the art of social media.

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